For the first time ever, the top instructors in both the balloon and the floral industries come together to team-teach a special event extravaganza. Join Peggy Williams, Bill Harper, Jan Iiams, and Bobbi Ecker-Blatchford as they share the stage to create a stunning wedding showcase. Learn to successfully integrate tasteful balloon touches into wedding ceremonies. You will also learn reception décor techniques that will “Wow” the happy couple and their guests, and finally, send them off in style with a creative just married car balloon banner. This 3-hour class will allow you to experience all the clever ways to celebrate one of life’s biggest moments by “marrying” the floral and balloon industries together.
Limited time, limited resources and limited budgets are among the new realities for today's marketers but flowers and the feelings they convey are always in fashion. In this dynamic session, you'll gather a multitude of ideas on how to leverage great people, product and promotion to increase traffic and drive sales.
According to the runways of Bridal Fashion Week - 2013 brides seek simplicity, elegance, and sophistication for their weddings this year. Highlighted on the runways were Spanish details, vintage 1930s Parisian glamour, iconic Hollywood styles, and the modern charisma of short sassy dresses. Join us for a whirlwind tour of what's hot in floral fashion for brides and how you can 'give them something to tweet about' with the flowers from your shop. This season we're going 'social' so our brides will be 'all atwitter about weddings!'
Creative, imaginative, and affordable ideas for making any occasion special. Join the party and "Celebrate Good Times" as Bill shares some of his secrets for special event designs that will have your clients knocking down your door for more.
Explore a year’s worth of fun and creative floral designs as Bill takes you from Valentine’s Day creations all the way to Halloween, Thanksgiving, and Christmas. Learn new ideas that can re-charge your creative battery, and open your eyes to the opportunity that exists in holiday floral décor.
We all love the bride with an unlimited budget, but those customers don’t come in the door everyday. In the mean time, most florists rely on everyday “bread and butter” designs to pay the bills. Join Bill as he demonstrates basic everyday designs that are simple, effective and most importantly, profitable.