Jimi Taylor, owner of Taylor Made Gift Baskets, Gifts, and Flowers began as a home-based business producing only gift baskets. Focusing on detail and superior quality, her business grew into a retail location in Lilburn, GA where she has offered a variety of gifts and a full floral service along with her mainstay of gift baskets for the past 13 years.
Jimi's unique, sellable, and award-winning designs are regularly featured in trade magazines, newspaper articles, and on TV. With over 20 years experience in the industry she has seen it all. She has taught classes around the country, and is a monthly contributor to Gift Retailers Connection online magazine. In addition, Jimi is the exclusive designer of the gift baskets seen in burton + BURTON catalogs, and has been a Ballooniversity instructor for the past four years. She also serves on the team of experts for the “Ask the Expert” section of the burton + BURTON web site.
Jimi Taylor, owner of Taylor Made Gift Baskets, Gifts & Flowers has been in the gift basket business for 22 years. She will be sharing her techniques for staying in business in this evolving industry. Operating in a warehouse for ten years and retail for twelve years, she has been in the middle of the evolution. Gifting and gift baskets are not dead, but she has realized the personal challenges and changes that are required to be successful. Niche marketing, corporate accounts, referrals, and downsizing the retail have been a successful journey, and Jimi will share the secrets to success for gift basket businesses moving forward.
Remember, amateurs built the Ark. Professionals built the Titanic.